码头发布 发表于 2015-12-6 10:12:09

芬兰赫尔辛基爱乐乐团新LOGO发布

本帖最后由 码头发布 于 2015-12-6 10:17 编辑

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Helsinki Philharmonic Orchestra芬兰赫尔辛基爱乐乐团作为北欧第一支专业交响乐团，乐团已有126年历史。他们从最初36人的规模，扩大到现在拥有102名常驻成员，每年观看该团演出的观众达10万余人次。赫尔辛基爱乐乐团，除每年在芬兰大厦演出70至80场音乐会以外，还经常进行国际巡演。乐团首次国外演出是在1900年巴黎国际展览会上。如今，他们已经出访过欧洲大部分国家。2004年春天，乐团赴南美巡演，成为首个踏上南美大地的芬兰交响乐团。

为了进一步树立乐团的形象地位，该乐团邀请位于芬兰的设计公司bond-agency设计了全新的品牌标识。在经过一系列的讨论会后，设计公司找到了支撑乐团的能量和动力，那就是背后的这102位音乐家，是他们强大的音乐才华为我们献上了一场场独特的音乐盛宴。全新的标识（波动的旋律线由102位音乐家的名字组成）表现出这102为极具才华的音乐家为乐团所做的贡献和所带来的音乐能量。
With the power of 102 musiciansHelsinki Philharmonic Orchestra wanted to reposition its brand in order to strengthen the brand image and overall experience. In a series of workshops the new positioning and identity was crystallized; the power and energy of the music is the orchestra’s driving force. The new visual identity brings alive Helsinki Philharmonic Orchestra’s core, all 102 musicians, in both logo and photographic concept. Get ready for some big bang therapy!Photography: Marko Rantanenhttp://bond-agency.com/wp-content/uploads/2015/11/HKO_BOND_WEB_06_%C2%A9MarkoRantanen-320x200.jpg

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niqi2008 发表于 2015-12-7 09:35:19

太繁，尤其字母为什么还要穿插在中间？？？
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