法国建筑巨头圣戈班集团（Saint-Gobain）启用新LOGO
http://www.rologo.com/images/uploads/2016/06/Saint-Gobain-logo-2016.png法国圣戈班（Saint-Gobain）集团是一家总部位于巴黎的跨国建筑材料制造商，世界500强企业之一。继去年圣戈班集团350周年庆的专属彩色版LOGO后，圣戈班集团于6月2日年度股东大会上揭晓了全新的品牌标识。新LOGO对代表集团40余年的“桥”形标志进行了新的诠释，运用生动流畅的线条勾勒出建筑天际线，象征了集团在“生活空间”领域的品牌版图，温暖而明快的色彩增加了圣戈班与客户及终端消费者之间的情感维系。http://www.rologo.com/images/uploads/2016/06/saint-gobain-new-logo-2-1.jpg新标识显示了圣戈班基于其一贯承诺的新的品牌定位：通过设计、生产并分销材料，来提升个人幸福感，同时造福整个社会。除了Logo的形状，它的颜色也是有讲究哒！此次的logo借鉴了350logo的缤纷色彩从左到右，5种主色依次排开：绿色代表圣戈班的环保理念；蓝色代表产品的高科技和创新；红橙暖色则代表为消费者带来的一种温暖、舒适和幸福的感觉。http://www.rologo.com/images/uploads/2016/06/Saint-Gobain-logo.png圣戈班集团旧Logo http://www.rologo.com/images/uploads/2016/06/saint-gobain-logos.jpg新旧Logo总之，新LOGO保留了圣戈班桥型LOGO的一部分元素，代表着圣戈班的历史和产业优势；又引入了圣戈班350LOGO的一部分元素，因为这是我们历史上的里程碑，代表承接过去，引领未来！http://www.rologo.com/images/uploads/2016/06/saint-gobain-new-logo-11.jpghttp://www.rologo.com/images/uploads/2016/06/saint-gobain-new-logo-10.jpghttp://www.rologo.com/images/uploads/2016/06/saint-gobain-new-logo-10.jpghttp://www.rologo.com/images/uploads/2016/06/saint-gobain-new-logo-1.jpghttp://www.rologo.com/images/uploads/2016/06/saint-gobain-new-logo-2.jpghttp://www.rologo.com/images/uploads/2016/06/saint-gobain-new-logo-3.jpghttp://www.rologo.com/images/uploads/2016/06/saint-gobain-new-logo-4.jpghttp://www.rologo.com/images/uploads/2016/06/saint-gobain-new-logo-5.jpghttp://www.rologo.com/images/uploads/2016/06/saint-gobain-new-logo-6.jpghttp://www.rologo.com/images/uploads/2016/06/saint-gobain-new-logo-8.jpghttp://www.rologo.com/images/uploads/2016/06/saint-gobain-new-logo-9.jpg文字来源：中国超硬材料网，图片来源：The Branding Source.
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