火爆朋友圈的“沙县轻食”logo和创意，居然直接搬用了网上素材？
PART A沙县的崛起！最近有一家网红店迅速崛起以迅雷不及掩耳之势火爆了朋友圈这家店是沙县，你敢信？https://ss1.baidu.com/6ONXsjip0QIZ8tyhnq/it/u=2467834816,2011270050&fm=173&s=AEA6408406B80B863E1D88B403001093&w=640&h=360&img.JPG就在去年，日站君还为沙县的海报操碎了心而今年，沙县居然整个都改头换面了！点击 蓝字 链接点击回顾如果沙县小吃进军日本，海报会做成什么样子？https://ss0.baidu.com/6ONWsjip0QIZ8tyhnq/it/u=671021418,3897175855&fm=173&s=EF2EB74732E251AF0C3A777F03008078&w=640&h=924&img.JPG
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慢着，日站君发现沙县海报这个吃面的小碗和沙县轻食简直一毛一样！！！！什么鬼，这是日站君做海报时候随手网上拷贝下来的图店家 竟然 用做了门店LOGO！！https://ss2.baidu.com/6ONYsjip0QIZ8tyhnq/it/u=865380266,360887690&fm=173&s=06366D234AD151E11C9CE0CB0100A0A3&w=280&h=241&img.JPG
沙县轻食在门面上竟然这么“轻浮”这让日站君也是大跌眼镜！！https://ss2.baidu.com/6ONYsjip0QIZ8tyhnq/it/u=4093562579,575532651&fm=173&s=78B20A984CE9190F10B9B5D3030050B1&w=360&h=213&img.JPG
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没想到日站君还能有帮传统企业改头换面这个业务！欢迎大家前来咨询（先排队交钱~）https://ss1.baidu.com/6ONXsjip0QIZ8tyhnq/it/u=2345391802,683793075&fm=173&s=0FCE7A235CB27BA3BA3198C10100C0B0&w=352&h=266&img.JPG
【沙县传统“吃豆人”LOGO】家喻户晓的沙县LOGO原来是酱紫的这个“吃豆人”的形象早已深入人心导致有些品牌很难做啊~https://ss1.baidu.com/6ONXsjip0QIZ8tyhnq/it/u=1392508066,1068358429&fm=173&s=13CFB85A48D1B1E119A20BAF03003062&w=640&h=640&img.JPG
https://ss2.baidu.com/6ONYsjip0QIZ8tyhnq/it/u=47404802,3712207649&fm=173&s=57BF1CC61C0130C00B37812C0300701A&w=640&h=320&img.JPG
比如今年四月才新定的美团旅行Logo整个设计过程历时 2个月前后有 几十位设计师 参与其中7位品牌设计师来主理进行了 20多个方向 的探索道理我都懂，但是单独看这个图形我还以为是沙县小吃品牌升级了呢难道不会觉得迷之尴尬么沙县小吃别以为你转了个角度我就不认识你了话说你这样让以后沙县小吃的品牌升级咋整？某品牌手机也不慎撞脸沙县LOGO所以，这是是沙县国际手机吗？品牌创始人哭晕在厕所https://ss2.baidu.com/6ONYsjip0QIZ8tyhnq/it/u=1847435321,553814308&fm=173&s=6FF41AD1DE63FB4F5491804A0300D0F3&w=434&h=404&img.JPG
【跟着日站君，走进沙县轻食 】在人们的印象中沙县小吃从来都是“接地气”的代名词它们遍布街头巷尾或许是很多人除了烤串摊、大排档之外的“深夜食堂”https://ss0.baidu.com/6ONWsjip0QIZ8tyhnq/it/u=2519230488,2876581772&fm=173&s=B020C0B44E530AC834B5E8B603005081&w=640&h=411&img.JPG
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还有这洗脑式的海报，让人印象深刻https://ss0.baidu.com/6ONWsjip0QIZ8tyhnq/it/u=3213743448,1347910350&fm=173&s=31AE6AB696A32D13409EBDEE0300A01A&w=640&h=241&img.JPG
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在某地图上搜索沙县小吃会出现密密麻麻的标记，蔚为壮观据统计，全国有五万多家打着沙县小吃名号的食肆https://ss0.baidu.com/6ONWsjip0QIZ8tyhnq/it/u=1330116024,1158292345&fm=173&s=AFEEE0161B4074CC96EA06E003007026&w=640&h=472&img.JPG
而沙县轻食，一如既往的选择小店面让人多少能找到熟悉感室内刚好能容下四套桌椅淡黄色的木质与墙壁很搭整齐的布局能够感受到老板的用心https://ss1.baidu.com/6ONXsjip0QIZ8tyhnq/it/u=190316269,2530002688&fm=173&s=8996579556473B4F6AB174220300A060&w=640&h=484&img.JPG
但是在店面形象和菜单上却很难让人把它和沙县小吃联系在一起整体风格上走的是日式小清新路线灰底白灯的招牌的确感觉上升了一个level！店面https://ss0.baidu.com/6ONWsjip0QIZ8tyhnq/it/u=1693537305,599824463&fm=173&s=39144290069F2FC837BCC9240300C022&w=640&h=615&img.JPG
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菜单https://ss2.baidu.com/6ONYsjip0QIZ8tyhnq/it/u=2468978498,3196378441&fm=173&s=A1A247B50C069ADA4BD194070300B0C3&w=525&h=445&img.JPG
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装饰https://ss0.baidu.com/6ONWsjip0QIZ8tyhnq/it/u=3135898056,3697889126&fm=173&s=B9786195F14ACEEF7E3C75E30300B032&w=464&h=700&img.JPG
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图片来自大众点评通过大众点评，我们看到这家沙县轻食的人均消费为 19 元和沙县小吃并没有差多少https://ss1.baidu.com/6ONXsjip0QIZ8tyhnq/it/u=2200240807,991952268&fm=173&s=5412EC3301DA41CC1EF584DA0000C0B3&w=449&h=476&img.JPG
菜品方面，除了保留部分沙县的招牌产品外沙拉、咖喱鸡饭成为这家“新沙县”的主打https://ss2.baidu.com/6ONYsjip0QIZ8tyhnq/it/u=900452804,3246950546&fm=173&s=B5B85A9150F31E274C0E592E0300A068&w=640&h=360&img.JPG
注意了！敲黑板，划重点！有团购！9.9元！！！里面包括了一份咖喱鸡饭、一份沙拉，一份例汤还是很实惠的，基本去的人都点这个https://ss0.baidu.com/6ONWsjip0QIZ8tyhnq/it/u=4194305082,3622127412&fm=173&s=AF91588112322F92FE20C80803007052&w=640&h=360&img.JPG
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还有西式摆盘的鸡腿饭比米饭还大的鸡腿，撒上蔬菜丝配上一两颗西蓝花说是在西餐店里吃我也信~https://ss2.baidu.com/6ONYsjip0QIZ8tyhnq/it/u=2723129726,4083667577&fm=173&s=C97000C5D68205431C8AA43D03008041&w=640&h=425&img.JPG
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蒸饺，当然是不会少的https://ss0.baidu.com/6ONWsjip0QIZ8tyhnq/it/u=1134336369,1005567075&fm=173&s=EA1A6E8C5ED76AD24437CD2B03003040&w=640&h=480&img.JPG
“沙县轻食”是沙县小吃的全线升级还是子品牌，目前尚不知晓不过，另外一个背景是 “保牌、提质、连锁、上市”是沙县小吃内部的发展目标https://ss1.baidu.com/6ONXsjip0QIZ8tyhnq/it/u=133658617,1256945405&fm=173&s=6404B25254F3CBA150E53543010090B2&w=472&h=578&img.JPG
从大众点评上小编机智的回应我姑且可以摸索出一些沙县的发展目标某顾客评论咖喱有点咸沙县轻食内部居然就此开会讨论了！https://ss2.baidu.com/6ONYsjip0QIZ8tyhnq/it/u=2354448914,2955629822&fm=173&s=1CAA54328DD04DCA185DD0CB0100A0B0&w=446&h=202&img.JPG
还有评论说是商家大概因为团购所以上餐飞快商家小编不服了即刻就上演了一场武侠大片https://ss2.baidu.com/6ONYsjip0QIZ8tyhnq/it/u=1209346127,3661123278&fm=173&s=18287C3289D2C8C80E5DF0CB0100E0B0&w=449&h=239&img.JPG
大部分评论都认真回复还不忘记推销接下来得新品~可以说非常尽职尽责了！沙县小吃开了轻食店KFC出了绿色K Pro小杨生煎也坐不住了！！PART B从来小杨出生煎，自古黑白卖CP沙县逼格越做越高小杨生煎却剑走偏锋来了一招自黑！每只生煎都“么册乌里黑”https://ss2.baidu.com/6ONYsjip0QIZ8tyhnq/it/u=2123911088,3895009403&fm=173&s=DF922DC14DAF0C033A1080330300F0D1&w=400&h=225&img.GIF
吃过那么多黑暗料理没想到有朝一日居然在小杨生煎这里吃到黑色的生煎包……https://ss2.baidu.com/6ONYsjip0QIZ8tyhnq/it/u=125173691,1878881768&fm=173&s=95036FFB726722A214A55C280300D050&w=400&h=225&img.GIF
原来，这就是小杨生煎今夏最新推出的 藤椒鱼肉生煎包7月1日开始全面上市墨鱼汁面皮、越南淡水鱼、秘鲁飞鱼籽一口爆汁，鲜麻好吃！日站君一口气能吃8个！https://ss1.baidu.com/6ONXsjip0QIZ8tyhnq/it/u=2963954692,2926119473&fm=173&s=5E382CC5C89631D45B558D2503000047&w=639&h=426&img.GIF
【你说的黑是什么黑~ 】其实，黑色的秘诀都在这碟墨鱼粉它提取自墨鱼的墨鱼汁别看就这么一小碟，大厨咂摸了下嘴，贼贵~https://ss2.baidu.com/6ONYsjip0QIZ8tyhnq/it/u=745337720,4261564687&fm=173&s=7B3F8C43F8E7B6862F89DCC50100C0A3&w=640&h=426&img.JPG
1斤面粉配10克墨鱼粉，过称称量可不能错一丁半点…https://ss0.baidu.com/6ONWsjip0QIZ8tyhnq/it/u=1697551833,519775839&fm=173&s=78A0DD5F0A0736D69895940F0300E0C2&w=640&h=426&img.JPG
在面粉中加入水和酵母，用力揉搓让墨鱼粉与面粉一点一点完美混合https://ss2.baidu.com/6ONYsjip0QIZ8tyhnq/it/u=4114903961,1492612609&fm=173&s=F16031774923CB280AC975E103007030&w=507&h=231&img.GIF
每个肉墩墩的小团子，重量控制在20克要不是在现场，真不敢相信手工能那么精准https://ss2.baidu.com/6ONYsjip0QIZ8tyhnq/it/u=743217053,2503713901&fm=173&s=FD8189576C210486038DF5CB0100E091&w=640&h=426&img.JPG
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包生煎的大姐用竹棒挑敦实的肉馅放在面粉皮上手指灵活地边捏边转，转满一圈正好13个褶！大姐一份钟能捏28个！简直神操作啊……https://ss1.baidu.com/6ONXsjip0QIZ8tyhnq/it/u=2747496289,2920259916&fm=173&s=718B955516266F13D213507C0300C078&w=640&h=426&img.JPG
大厨抖了抖手，满天的芝麻雨就落下来了每只生煎包都裹了两层芝麻，才肯罢休~https://ss0.baidu.com/6ONWsjip0QIZ8tyhnq/it/u=1861899087,542102685&fm=173&s=D888B9552868BD1FDC91B8070300B0C1&w=507&h=244&img.GIF
经过万千测试才登得上“台面”小杨生煎说要让你们吃我容易嘛！每只出锅的生煎温度要在75℃以上才能登上顾客的餐桌哦~https://ss0.baidu.com/6ONWsjip0QIZ8tyhnq/it/u=1033061937,784342229&fm=173&s=65D238C4A34337578C69A507030050C2&w=640&h=426&img.JPG
据说，小杨生煎还会上市一款“黑白特饮”一半是蓝莓汁一半是西柚汁完美治好了选择恐惧症们有木有！https://ss0.baidu.com/6ONWsjip0QIZ8tyhnq/it/u=2751378096,1857663441&fm=173&s=5AA83C62032656BE2FC4D8F5030080A0&w=640&h=640&img.JPG
日站君不得不感叹传统的餐饮行业为了重获顾客的宠幸也是费劲了心思不论是被绿了，还是被黑了，亦或是升级了顾客都能感受到传统行业的与时俱进https://ss0.baidu.com/6ONWsjip0QIZ8tyhnq/it/u=549331539,1014273467&fm=173&s=11F7789216C83FE940B0BFAC03006025&w=640&h=370&img.GIF
沙县小吃已经“轻食 ” 了不知道兰州拉面是不是也会参考日站君的海报也来一次改头换面https://ss0.baidu.com/6ONWsjip0QIZ8tyhnq/it/u=1338569475,3873758705&fm=173&s=43BE1AC6C4139BD4663B85AD0300E00B&w=600&h=852&img.GIF
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最后，黄焖鸡米饭，就差你了哟~https://ss2.baidu.com/6ONYsjip0QIZ8tyhnq/it/u=1499099012,2090688401&fm=173&s=D788BF4763434EE76E09CC7103009061&w=640&h=932&img.JPG
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