耐克的这波品牌设计，做得真屌！
引言：你以为耐克的品牌设计，就只是画个“√”那么简单？如果没有点干货，怎么能畅销这么多年！Nike Women女装运动服品牌形象设计概念▼http://5b0988e595225.cdn.sohucs.com/images/20170822/27298f80764e4bd1b8c4bbad4a8b6de2.pngNIKE WOMEN 没有用什么大口号、大教条，而是从女性心理角度出发，用LOGO展现一个享受运动愉悦的女性表情，简单直接的打动了人。http://5b0988e595225.cdn.sohucs.com/images/20170822/eaa4515608984d31ac151cb04a46d67e.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/af66bd5caf0b428d80b2913ec49e0521.pnghttp://5b0988e595225.cdn.sohucs.com/images/20170822/f03146b3f99f4127a7b33182df13e910.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/120e5103efc343a3898992bc665b4bd0.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/851d1974fcec448da45b1ed2d41e6c91.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/c9cac9d161404bd5a196291d7a0ee092.pnghttp://5b0988e595225.cdn.sohucs.com/images/20170822/8d6915824855405483cfcf147f5c3fe5.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/1d1a352667134cc4897c3e5a53a8c194.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/5a38f072aa9e419d814400f9d7c68eb4.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/1fb763b8ed3945038a469b54e99b4af2.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/c5de0a9e03a64dbfb2ad595d2aabbf89.jpeghttp://img.mp.itc.cn/upload/20170822/feaec8923d6e4d8abfdef20f70caa9ed.jpgNike designs骷髅插画▼http://img.mp.itc.cn/upload/20170822/1647e3b532e44da58433318e4ebc9bf5.jpghttp://img.mp.itc.cn/upload/20170822/3c6d61af49fa4bdc8ec627d7f82f7555_th.jpghttp://5b0988e595225.cdn.sohucs.com/images/20170822/e68f692787f149b79954be589ba7921b.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/75fd4ec7ed3c4b8f9f48a87c7000f346.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/9a520f8dd0b64c6e9cfbf0ffdf109e35.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/a391e0fd80da4eb8979d4ee718e9ca04.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/ab55a871d79c4f19aa6e786051a973c3.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/a0a28b50209f424ebeeed09c71ce07bf.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/1f57753acbf9478e9eba78612abbe1f9.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/3a2a3fdaf7a242c4b64cb0ad27458dbd.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/bda2003463554bb88a6094a9712b0a1d.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/502f7f36c8754872a2c40db77173c5e0.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/417e25d38d87403fa2505f79c0ed4f3a.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/d4951fcaa7b0442bbef174ba8818ac51.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/5ad055250dfb43359b7e82de5a03a099.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/21ec09a85db14af6a6e07ba42ff2652d.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/2295c57d2464492aa700c9e957268c46.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/117cb000e9ea497992082a9a600c04f2.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/9f6542d6a27841b9afba1748126d9a79.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/16adb6007a654706899f69f5860fddac.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/9320e9b4aeed4991b46e54346007d5f0.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/d8e7663028a84ce283468713c2103300.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/c7ef1d8e00fd40b9827e6c2476d0f553.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/d2584d15af7d41fea19f155ca0fdd07a.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/e63d8163d52643f4abf3a74810799b7b.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/0e0fdb8531f845a68734238ce90f6919.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/9c18d47460ee434a8b17079d674d8d7f.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/ac6336bd3dbb4818a4170ad48f315c57.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/e29f8ad2e32e49b0aad16cb04e8a9fed.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/2311d5601acb4952bb1c85ae54e79a38.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/b0a6252b818345faa5ef15b91c4199f8.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/6c18ab17d5344b2e8312e97f9b0eee6c.jpegNIKE SNKRS Box San Francisco耐克旧金山零售体验店设计▼http://5b0988e595225.cdn.sohucs.com/images/20170822/5fde2f8e5540462889347fb4bf7ccfd3.jpeg耐克Golden Air期限店铺，将这个快闪店直接设计成一只大鞋盒，不断演示各种炫酷的设计。http://5b0988e595225.cdn.sohucs.com/images/20170822/18f30ec1c26747edb72067e0f90044cf.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/e071c0b6b5394f38abf9a5e80e27e02b.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/a8a943400559400495fea4512762b748.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/0d52268a0e0a4fe88c54618c8a0830ef.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/93251979f05643a8b9dc0618c7b472e7.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/ce2c2b0fb6cb42d78d7eab8486df1260.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/0f629fa9a93b4bdaab930f530015a8e6.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/23edee2cc393408a848b817b55b873b5.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/b5f31407438a4fb793738e95fd48e2ef.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/a60ecfeb739a4054be4e5cd1d5dd6bf3.jpeghttp://img.mp.itc.cn/upload/20170822/566017df160949fa808a0441c4f9a6b2.jpghttp://5b0988e595225.cdn.sohucs.com/images/20170822/c1434614e9384aff8c80dd83b5d24e6c.jpegNike“跑了就懂”▼http://5b0988e595225.cdn.sohucs.com/images/20170822/a28c372eb36040abaef56fd8f6fe674b.jpeg人为什么要跑步，为什么爱跑步 每个跑者都有不同的答案。有人因为跑步而忘记年龄带来的障碍，有人因为跑步而“看”到了世界，有人因为跑步发现不一样的自己，有人因为跑步而真正得到快乐。那么坚持奔跑的理由是什么？由W+K上海为耐克打造的全新campaign告诉你——“跑了就懂”！http://5b0988e595225.cdn.sohucs.com/images/20170822/d3c03b402ece4258af16ffe5d8558afa.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/5b26f4082ad44d5cac6ed2797c7aaa98.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/2efa7ccd13d9442d9822f4ba6636ed8f.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/c3f63ad5f3964bba83875235eac7e3cf.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/193254827a2d445e866ccd8f320aa8da.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170822/917db0ddd38140f8b01869a00a98b530.jpeg看完上面那么多设计，你应该可以看出来耐克真正酷的地方：永远思考真实的用户需求。公司的品牌文化，不仅仅在口头上，还要体现在设计的每一个细节。全新为你的品牌，能不酷吗？
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