微信设计了一家实体店,卖得都是三次元!
昨天,微信全国首家线下品牌形象店WeStore在广州T.I.T 创意园开业。现在我们一起去看看微信的实体店长啥样?http://5b0988e595225.cdn.sohucs.com/images/20170830/99290e4359e1409788e163122b21bf80.jpeg大家都知道微信的英文名是We Chat,而微信首家零售实体店也就粗暴的命名为We Store。LOGO沿用微信标识设计风格:We被黑色气泡框起。http://5b0988e595225.cdn.sohucs.com/images/20170830/94d1a4e3ecab405997a11fb892513ee0.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170830/172c3e4d0550471ab4a9c14130713640.jpeg整家店分为展览厅、周边商店、咖啡厅三个模块,展示厅用于介绍微信发展史和现状,咖啡厅有下午茶出售,而店里最抢眼就是微信周边商店。展厅http://5b0988e595225.cdn.sohucs.com/images/20170830/8b58456f58da4a4ba7ca98953a3f7436.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170830/9024439c32ca479fb8bedc3d3be8ce9d.jpeg咖啡厅http://5b0988e595225.cdn.sohucs.com/images/20170830/2659ca723f514c3f8898265f77f62144.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170830/dab5aab191f14f7ba8e1ad40db573171.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170830/57dc1e73bec4402c951eee40df56c574.jpeg店内设计走黑白灰文艺风格,店里零售的小玩意主要有文具、生活、数码、联合款四大类。例如最经典的当然是绿白色调微信LOGO抱枕和登录界面的地球图案贴画。http://5b0988e595225.cdn.sohucs.com/images/20170830/0eab3c9b1df545f5a66efb9c92893c4a.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170830/d8c683da83764eb4a9e09462e95793b9.jpegIP类也少不了微信的吉祥物气泡狗,钥匙扣,抱枕,冰箱贴,一应俱全。http://5b0988e595225.cdn.sohucs.com/images/20170830/e7862d64c59f486c935f5dc59a257107.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170830/69302d3b202845f3a3f1f1840d632e44.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170830/841dd44b058a41a6abbe184eb4b6512e.jpeg如果你跟大大君一样喜欢红包,还可以出门拎个红包手袋,在家抱个红包抱枕,盖个红包毯子,尝试下被金钱包围的感觉!http://5b0988e595225.cdn.sohucs.com/images/20170830/b4068815a3b14fdaad82c33e3e8ad2a6.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170830/787a3dc24f8345b8ae055b5f11018a03.jpeg不过最受欢迎的不是红包,而是冰箱贴。从二次元走向三次元,微信 LOGO、朋友圈标识、红包,贴到冰箱上一定很好玩!http://5b0988e595225.cdn.sohucs.com/images/20170830/6eda6c88ef8e4550b5600d1f2f4883f2.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170830/24361675b0424c949491c56bfbd4cbbf.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170830/2b280bbaa1d845248d1f44015a934d34.jpeg表情包天生就是用卖萌的▼http://5b0988e595225.cdn.sohucs.com/images/20170830/8d1a2b26642c4eedb29043379f3e58ff.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170830/d26c2b0b7e3940e2b65c663f74399921.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170830/089787c6477f4e2eac600cd7cbfb7601.jpeg其他周边http://5b0988e595225.cdn.sohucs.com/images/20170830/19b792d1266b4eee92733e2481bf9610.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170830/f110ff6302c44e8289f6a0edd5ef6c88.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170830/6e453da4373940d3a8bbdcfe03887da3.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170830/ace4922be94648ac9ff2c8f84744e89b.jpeg购物消费也必须通过微信,店内物品可以通过We Store小程序实现购物:扫描商品二维码、选择取货地点、提交订单并微信支付、收到二维码,到店内取货。http://5b0988e595225.cdn.sohucs.com/images/20170830/fadb47a1fd494468b6388e226ee09e04.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170830/4b527f6868f541da8667db99d1a01de1.jpeg不过可惜的是 WeStore暂时只接待腾讯内部人员和周边访客▼http://5b0988e595225.cdn.sohucs.com/images/20170830/50a1dbf8a7324e3d8d955fd804f93a04.jpeg除了作为微信的品牌形象店,WeStore的另一个重要功能是:小程序的线下示范点。大大君觉得这个才是微信的真实用意。WeStore可以让商家看到小程序在线下实体店的作用,如何使用小程序WeStore里作出完美的示范。相比于阿里之前的无人咖啡店,还有前两天京东的"11-7"日常用品店,互联网巨头都开始在新零售领域,你觉得最后谁会占领世界呢?http://5b0988e595225.cdn.sohucs.com/images/20170830/61158b4a40ab468fa7f9dcc5931e4405.jpeg你喜欢微信的这家实体店吗?“微信,微微相信”
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