成都地铁的设计火了!
引言:人多的地方,就有广告,所有今年品牌们前方百计要挤到地铁里打广告。但抱歉在地铁里做广告还不是品牌们的主场http://5b0988e595225.cdn.sohucs.com/images/20170911/909dcea9ec8e4c4cbcf096e9d80c0346.png想把地铁营销玩high还有谁比得过地铁公司!▼http://5b0988e595225.cdn.sohucs.com/images/20170911/f8f1cdfefa814e2caffad66efe016bb1.jpeg成都地铁为新开通的10号线拍了一套很酷的宣传大片然后就彻底火了!▼http://5b0988e595225.cdn.sohucs.com/images/20170911/b07eda1e85bc4ac4b06dedf754ffe5a3.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170911/ca619bf32d8349b88d48494a42bc97f4.jpeg平时难得一见的乘务员再配上“蜘蛛侠”“最强大脑”“列车先锋”之类的名字简直是太潮了有无有~http://5b0988e595225.cdn.sohucs.com/images/20170911/791b4d7998654b70a4d28f5dcb42db3c.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170911/d220887f1af24d44bfd36086ca1806a9.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170911/d21b7f0040e2420199b911b4ca0d81a2.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170911/a27b508cc706444dbd6a9f8485a2d8cf.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170911/c94467f0c4274fe1910d0211ee4ed7c4.jpeg不知道的还以为是什么科技大片宣传海报http://5b0988e595225.cdn.sohucs.com/images/20170911/7247d12ae6264676a654a655a31a407c.jpeg成都地铁这组大片可不只是地铁员工的形象宣传还推出了专门设计的主题列车“最成都”号http://5b0988e595225.cdn.sohucs.com/images/20170911/ca7a405968ef4456961958a5c6407faa.jpeg以“在路上行走,为成都停留”为主题6节车厢,6个不同的设计全方位展示成都和四川的美景美食http://5b0988e595225.cdn.sohucs.com/images/20170911/4b2b3b17aa0a405ebd8179b9180fa1f0.jpeg熊猫、青城山、火锅、廊桥http://5b0988e595225.cdn.sohucs.com/images/20170911/c6a60d6e8efc460ab056b36134e2969f.jpeg盖碗茶、西岭雪山、宽窄巷子最后当然少不了“辣妹子”http://5b0988e595225.cdn.sohucs.com/images/20170911/5518e29df34944998e78705769b5e53b.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170911/e0ae628d080d4334b78ccf085c281396.jpeg每节车厢内的细节都会把成都特色的元素包容进去▼http://5b0988e595225.cdn.sohucs.com/images/20170911/07274cac91844b54b6dd6c556fdf4ede.jpeg熊猫拉手、熊猫画框、熊猫座椅http://5b0988e595225.cdn.sohucs.com/images/20170911/55ff5989b45c446d91b538f05433cd60.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170911/515f379e29624dcbbd0a40b21f6cf527.jpeg再看看另外一节车厢▼http://5b0988e595225.cdn.sohucs.com/images/20170911/89d616c2c76946a6a831989b69b72bdb.gifhttp://5b0988e595225.cdn.sohucs.com/images/20170911/3502e176a76c49d7a62de99408b72723.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170911/8e8b5fb5b04e400b942d935f5fc1d845.jpeg银杏叶的形状的拉手对应的地板上是散落的银杏叶http://5b0988e595225.cdn.sohucs.com/images/20170911/63919b7eb3dc445fb86402f0743fec8b.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170911/9aad6d0865e6497da7cfaf1db4aebfcc.jpeg画框也相对应变得古朴http://5b0988e595225.cdn.sohucs.com/images/20170911/35ef1f091db74451b1e9484558a0698e.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170911/570156864c474091939713dad82518e1.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170911/82516688852a49759b8668205119b032.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170911/1d6b712c7c6146f8918a7e1fd6f4b321.jpeg车厢,乘务员都玩得这么cool站台当然也不能放过http://5b0988e595225.cdn.sohucs.com/images/20170911/a48e4037a4434aaa93500963cb0b2021.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170911/b4ba4687ef454a0883f24b1f7b1e8f69.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170911/9fc04f934aba4ad3833b46ac86c77405.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170911/0d9cd9fa0255482287c36294c4723d86.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170911/67cb882c4bc943a7a8b2f7a1f2f87745.jpeg还设置了一个“来了必啪”专区熊猫3D画来过的人,都情不自禁要“啪”几下http://5b0988e595225.cdn.sohucs.com/images/20170911/5ba90d7c7c12457daabe01b2d7751646.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170911/5d15818ddc1e4d7897df0e86780def9e.jpeg这样的地铁营销,让我们突然多了很多乐趣,这些国企们的开放真是值得点赞,只不过设计师可能也难得见到,因为都没见过几个能下班的呵呵!就算能准时下班地铁TM人多,还哪有心情看设计还不如找个好位置贴个小广告▼http://5b0988e595225.cdn.sohucs.com/images/20170911/d7d428cb08654b8584d7e7e3fc19fd98.jpeg像杜蕾斯做个地铁闸门一看到就让人乖乖排队好伐?今日话题有无有地铁广告让你兴奋起来?欢迎留言评论哦~
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