“老板很二”的餐厅，设计得很“二”？
除了太二酸菜鱼的老板“很二”▼http://5b0988e595225.cdn.sohucs.com/images/20170913/8585ed1e72654991bc835f8fce73f508.jpeg珠海也有一家餐厅真的叫"老板很二"但这餐厅的设计可一点都“不二”▼http://5b0988e595225.cdn.sohucs.com/images/20170913/3b1829b63a1844b2b1318d1b8527cc7a.jpegLOGO的设计用图形+文字去表现，手绘出憨厚的人物形象和店名相匹配，而字体的设计也是用手写的概念去走，让整体的设计风格相统一，品牌色用藏蓝，和品牌的调性一致非常耐看。http://5b0988e595225.cdn.sohucs.com/images/20170913/2f53800744334ea2bb217e346ae767bd.gif把LOGO图形部分进行延展，表情依旧保持憨厚大笑，加入不同的动作，就形成了自己独特的品牌IP形象，这个IP大面积的应用，传播性非常强，让人印象深刻。http://5b0988e595225.cdn.sohucs.com/images/20170913/9b9b584606ce48158389d94cf7f436bb.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/bc5fa580f993466fb6fca874464c3d28.jpeg延伸出来的品牌文案，也非常有趣，根据老板很二，引出品牌的态度，“说一不二，二话不说。”http://5b0988e595225.cdn.sohucs.com/images/20170913/ac4e91a91b4a4002819d20c156cde512.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/bb1d321390654c659bcc7fd16ca89279.jpeg还有自己的店员，分别都是，店长不二、店小二，包括自己的服务不二，这种文案设计的朗朗上口吗，读起来也特别有意思，每一句话，都从侧面强调了自己的品牌理念及态度。http://5b0988e595225.cdn.sohucs.com/images/20170913/5519786cec9a4b6ba287f43b26193ed6.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/bea306ae35bf4f00aaa438d701691177.gifhttp://5b0988e595225.cdn.sohucs.com/images/20170913/fd1351632b5f4f45ba93fdc06593c0c7.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/4487a1eb5d79431887451ee6f2c7b79e.jpeg包括指示牌之类的，也用很俏皮的文案加上自己品牌的IP形象去呈现，每一个细节都做的很到位，让客人在用餐的时候，感觉到这种很有趣的氛围，是一个很有态度的品牌！http://5b0988e595225.cdn.sohucs.com/images/20170913/ef6d05af51d048e6adbe9dcfcbcd43d3.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/a7856ee89683475182e76bf3157e065a.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/36bc5ed9468a414ab16faa51e852c0f1.jpeg甚至连地图也设计了，同样用手绘的感觉去走，整个品牌形象相统一。http://5b0988e595225.cdn.sohucs.com/images/20170913/0670a0a71b5f4d8799b9d72fac4bfcd0.jpeg除了很强的品牌IP形象餐厅的空间设计的也一点都不二▼http://5b0988e595225.cdn.sohucs.com/images/20170913/4ed869ce70f1478485f3b5837b89d917.jpeg整个餐厅的空间设计以实木、钢架、石材以及各式灯光，构造出一个颇有北欧风情的空间概念，时尚现代却又不失质朴，和整个品牌的调性相一致，体现了一种憨厚的匠人形象。http://5b0988e595225.cdn.sohucs.com/images/20170913/65499f30945241d0bb9414a0f625dce7.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/21d830580efd47799c23e8885e5a8bff.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/582297f6a94545c89ed9e4df954abbd6.jpeg挑高的中部在视觉上提升了整个空间的高度，而二层的玻璃围栏和包间，让上下视野开阔通透了很多。http://5b0988e595225.cdn.sohucs.com/images/20170913/5784e1b31f214d899d3b6bb21b01d78a.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/ea040ef54f6643eda4cdcc7b4d65941e.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/2e155cdf2259402db2f7c3b3a7df32f0.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/3a5b491b782c4f1199f04a685d664dd1.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/8f64e9517d3449628fa20fb155b57b6d.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/ed388efcf8bc4fe0b828db6e5e2bd8a7.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/d6776c0c733b4c7a93f24203b4483d57.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/7ee946cfc0f444c98ce7514a6952f42c.jpeg二楼的包间用玻璃隔开，镶嵌上玻璃网让整个空间的层次感加强了不少，保持了用餐环境的距离感。http://5b0988e595225.cdn.sohucs.com/images/20170913/bcd3e8949ef54f13965b5af447418ef9.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/5a1aa910c68d4d308ed05b461e0a4619.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/fe16ff7cf0954a57bf87219d1399bae5.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/9f759afcc70149e496e8b2f6532777d7.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/e9791c82b3c64e5db19fd40ba045f451.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/b0e25b9c1986444d80c6d3c89d60e62d.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/ec4c0c519b914579b7c13e239d22a9c0.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/5c5537af1b3e4ad3bbc6130d80e529b1.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/c2c0217819a34f92ab9667529d7e83e8.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/b24839eb355c46f082748a0c064c66ef.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/c1d5f346afc24e4eb28f1474f275f3ab.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/310ccbeadcc1468e912e8bda13d5ecd8.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/912d677ebc0544cabe279e9b19088264.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/210478eae5a84cb89915b34e6358d785.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/213bbad6d97e4f3c87bc499b0f469bb5.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/78406a3fb181418c93b5cd96e7e6b451.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/a6b09cefacfc40799060dfdb57425ba5.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/80a681bad4714e64bde27acc75a818fc.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/65bc6d2b366d49019c93d70fd6efcf51.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/673207257b7745289270eb4479f77619.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/88c2c9f5c0e440a1abf8995ba1811463.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20170913/d1677b9b8dfc42e2b194d270953f22f3.jpeg做一个有态度餐饮品牌是非常重要的，珠海这家老板很二，用自己憨厚的匠人形象去拉近和消费者之间的距离，有趣、新鲜、个性、讲究、这些都符合当下年轻人的消费标准。
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