可口可乐设计又亮了,这次是为了东京奥运会!
引言:距离东京奥运会还有两年,但可口可乐已经开始为形象设计操心了!大大君曾经说过:跟东京奥运会相关的设计都逃不过一改、再改、三改的命运《东京奥运会的服装被吐槽,平面设计师背锅!》(不知道情况的老铁,可以回顾下这篇文章)所以可口可乐作为奥运会创始合作伙伴之一决定提前两年开始为奥运会设计的品牌视觉形象http://5b0988e595225.cdn.sohucs.com/images/20171027/d471382f99db4c7991c2a2fe8e2c3ed9.jpeg为了保证设计质量可口可乐特意发起了一个活动向全世界所有设计师征集设计http://5b0988e595225.cdn.sohucs.com/images/20171027/b2fa98e9ec3249e68d09653c25efddb8.png征集要求也很简单以 2020 年东京奥运会为主题还有官方提供了一个非常简单的视觉元素那就是一个圈!http://5b0988e595225.cdn.sohucs.com/images/20171027/eca8c5374dbc45bf9d852fdca70bd295.png大大君估计可口可乐的意思是请大家尽情表演!(大概是因为害怕改稿吧~)于是没多久可口可乐就收到的一堆圈圈▼http://5b0988e595225.cdn.sohucs.com/images/20171027/3223d0a298154fdeaa974f9d4aa7efa7.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171027/207c345198f04e7ebfc1b9fd7d086113.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171027/4fa8f60e12af442ebd9afa8bbc17eef2.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171027/bff670c9ac454a1fac4b70453be606f9.jpeg嗯,上面几个还算中规中矩但既然要尽情表演,就这么点当然不够再来!▼http://5b0988e595225.cdn.sohucs.com/images/20171027/1ab8a670dedf47f692c81cc1e0151013.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171027/b38d8f79ddd74ef5be2d6e35948bb991.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171027/00b12477c6354d90b77bc51f70ccdf37.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171027/9c42e906488c48348c48524d6395a15c.jpeg出款周边纪念币也不错http://5b0988e595225.cdn.sohucs.com/images/20171027/138d1940155040b0994024fa1a10d669.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171027/43e18021aabb43758878f4c240ac54a6.jpeg可口可乐就给个圈但没限制圈圈怎么用啊!再脱欢一点~▼嗯,吸管是圆的,没毛病http://5b0988e595225.cdn.sohucs.com/images/20171027/8f4d9fe5a5854543ac388e6ed5de84ef.jpeg脑洞也是圆的http://5b0988e595225.cdn.sohucs.com/images/20171027/0d936af602ae4bd6805003ff04162e4d.jpeg奥运会应该增加跳可乐项目http://5b0988e595225.cdn.sohucs.com/images/20171027/1f2b877f25774840bd7d51ccfc3baa18.jpeg我希望全身的血都是可乐http://5b0988e595225.cdn.sohucs.com/images/20171027/9fd25ddd2b7d4baa9d4f95b5d6fc7391.jpeg圆的形态有很多http://5b0988e595225.cdn.sohucs.com/images/20171027/0be43c2307da46dab03307f8de2ecc30.jpeg听说科学家们发现了可口可乐引力波http://5b0988e595225.cdn.sohucs.com/images/20171027/c73da92091b94293b0d4b8d4839d0e46.jpeg这里是田径项目的比赛现场大大君正在为你现场直播http://5b0988e595225.cdn.sohucs.com/images/20171027/470fb96ef1a94e2399956c7e6954c7a4.pnghttp://5b0988e595225.cdn.sohucs.com/images/20171027/82c5c1ab83fa417b9d59d7e358590a6f.jpeg可乐火炬http://5b0988e595225.cdn.sohucs.com/images/20171027/84867f13755949518f08b484449a0f10.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171027/7b96f6d33db14f0d8f4ee2164ed74454.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171027/f57bfb15e3194077a3e47e22123a3089.jpeg东京举办奥运会当然要加点地方特色例如日本鸟居http://5b0988e595225.cdn.sohucs.com/images/20171027/0864f028384a410ca0ab9d7216a5c4aa.jpeg日本纸扇http://5b0988e595225.cdn.sohucs.com/images/20171027/f47c4116fce94a148a55ce49b53091b6.jpeg日本浪花与可乐也很配http://5b0988e595225.cdn.sohucs.com/images/20171027/e7742e576e0c4f17853a18d6b87f2296.jpeg来点书法,更有禅意http://5b0988e595225.cdn.sohucs.com/images/20171027/0d4c2813eaa746f4872e7a8baa8b6f29.jpeg东京没啥比铁塔更地标http://5b0988e595225.cdn.sohucs.com/images/20171027/4ba2f4453ae9402195b4fa346148cbe5.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171027/f3ee2a22ae624741ae63d2f86d54c677.jpeg总是太具象,就没新意了加点抽象妥妥的http://5b0988e595225.cdn.sohucs.com/images/20171027/f36ad9c54ecd41b1bbd88586d595a283.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171027/4f0e2c443f3f4522a26d4dee31a68bcc.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171027/36f6043a6d754ac792789dd77fc7fd3f.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171027/6c83794738f34cb5af88480b44b5ce25.jpeg看到那么多脑洞设计估计东京奥运会的改稿诅咒能破除了只是大大君希望甲方爸爸以后不会说“你这设计应该多学学可乐啊~”设计师表示压力好大。。。http://5b0988e595225.cdn.sohucs.com/images/20171027/56ff350f7c8c4e7aaadd26a6679b017b.jpeg
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