Wolff Olins新作:慈善机构Thorn更新LOGO及品牌形象
http://www.rologo.com/images/uploads/2017/12/1.pngThorn是纽约一家非营利性慈善机构组织,2009年由Demi Moore和Ashton Kutcher组建成立,2012年更名为Thorn,机构致力于保护儿童,关爱儿童健康成长。并于谷歌、Facebook、微软等公司共同合作,维护虐童侵害阻止儿童性虐待和贩卖儿童的传播。http://www.rologo.com/images/uploads/2017/12/2-1.jpgThorn推出全新品牌形象,灵感源于“刺保护玫瑰”的想法,寓意保护儿童不受到外界的侵害,同时,有传递出团结、力量和防御。呼吁更多的人,共同保护儿童安全成长。新标志是由国际知名公司Wolff Olins用时六个月完成,并且以捐助的形式进行,并没有收取任何费用。除了全新的品牌标志,Wolff Olins还以“刺”为方向,设计出一系列的传播图形,目前已经应用在网站、社交媒体以及宣传物料上。http://www.rologo.com/images/uploads/2017/12/3.pnghttp://www.rologo.com/images/uploads/2017/12/4.pnghttp://www.rologo.com/images/uploads/2017/12/5-1.jpghttp://www.rologo.com/images/uploads/2017/12/6.pnghttp://www.rologo.com/images/uploads/2017/12/7-1.jpghttp://www.rologo.com/images/uploads/2017/12/8-1.jpghttp://www.rologo.com/images/uploads/2017/12/9.pnghttp://www.rologo.com/images/uploads/2017/12/10.pnghttp://www.rologo.com/images/uploads/2017/12/12.pnghttp://www.rologo.com/images/uploads/2017/12/11.pnghttp://www.rologo.com/images/uploads/2017/12/13.jpg文章来自Thorn官网:https://www.wearethorn.org
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