“国际版”的西少爷肉夹馍LOGO发布了!
大约在3-4年前有两个词让人一听就觉得热血沸腾那就是▼http://www.logodashi.com/FileUpload/images/636573937032371986.png在那时候,每天都有人一夜成名每天都有无数路演,等待投资人青睐当然也有无数人死在这条创业的路上http://www.logodashi.com/FileUpload/images/636573937336436396.gif
今天大大君又收到猛料当年一夜成名的互联网餐饮明星西少爷肉夹馍又要升级了!▼http://www.logodashi.com/FileUpload/images/636573937502956462.jpg
那么即将推出的国际化品牌形象会是什么样子呢?▼
是像远征美国的杨铭宇黄焖鸡那样直白的叫“Mr Xi rou jia mo”http://www.logodashi.com/FileUpload/images/636573937699624170.jpg
还是对标金拱门霸气取名“Chinese burger”(讲真,西少爷这菜牌就很金拱门啊~)http://www.logodashi.com/FileUpload/images/636573937851124128.jpg
大家不用猜了新LOGO在今天下午
正式公布了 !http://www.logodashi.com/FileUpload/images/636573938105118256.jpg
Bing.......Z是“饼子”的意思吗?http://www.logodashi.com/FileUpload/images/636573938266716258.jpg
这翻译,实在跟金拱门有得一拼~▼http://www.logodashi.com/FileUpload/images/636573938464155480.jpg官方说新LOGO是参考了2008年北京奥运会的毛笔字而“Bingz”这个词,是为了更适合英语发音http://www.logodashi.com/FileUpload/images/636573938605752714.png
中文标识既去掉刻章设计也去掉肉夹馍的标识只保留西少爷的字体http://www.logodashi.com/FileUpload/images/636573938734771340.png
英文后面的红点有两层意思一是代表冒号,寄托了向世界发声的寓意二是代表中国文化里的包容http://www.logodashi.com/FileUpload/images/636573938901779706.png
而冒号的鲜红色取代了原来的印章深红明度更高,看起来也更加醒目http://www.logodashi.com/FileUpload/images/636573939113037818.png
LOGO的应用识别http://www.logodashi.com/FileUpload/images/636573939242574042.pnghttp://www.logodashi.com/FileUpload/images/636573939430696500.png
发布会现场图片http://www.logodashi.com/FileUpload/images/636573939648429470.jpg
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话说专心卖“Bingz”的西少爷已经卖出去20000000个肉夹馍不少媒体都称它为中国版“金拱门”
http://www.logodashi.com/FileUpload/images/636573939655587948.jpg
不过只发展了4年时间的西少爷当然,还比不上金拱门的http://www.logodashi.com/FileUpload/images/636573940551696576.jpg
所以它在设计和服务上很努力做出了自己的特色http://www.logodashi.com/FileUpload/images/636573940762251536.jpg
http://www.logodashi.com/FileUpload/images/636573940868163806.jpg
产品好坏先不说平时跟得上娱乐跨界营销http://www.logodashi.com/FileUpload/images/636573941110389904.jpg
http://www.logodashi.com/FileUpload/images/636573941112235678.png
http://www.logodashi.com/FileUpload/images/636573941113270874.jpg
也乐意使用年轻人方式说话http://www.logodashi.com/FileUpload/images/636573941418253288.jpg
http://www.logodashi.com/FileUpload/images/636573941419298250.jpg
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总得来说西少爷看起来就像这句“Hello World”那样轻松、平易近人http://www.logodashi.com/FileUpload/images/636573941668233590.jpg
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