你想知道的外卖包装设计,都在这里了!
有老铁想看外卖包装设计餐视君搜刮了很久才找到这些颜值与实用性并存的包装分为便当类和饮品类多图预警,慢慢看咯~便当类1http://5b0988e595225.cdn.sohucs.com/images/20180511/dd688a871c1841d98cfb61f24d5c2051.jpegWagamama是一个在欧洲市场很流行的一家日式拉面连锁品牌 。原来的包装是酱紫的http://5b0988e595225.cdn.sohucs.com/images/20180511/f581a426b88f49dea0cf9727806a1f6c.pnghttp://5b0988e595225.cdn.sohucs.com/images/20180511/2e0b43dda7144952a2ecb3e372a59741.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/dd8cce8364fc4d5887e091a09e33da48.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/98a13fe7992f410a91d5e14b05f8c5e7.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/fc741ade007b49238b70d41fe461cd7e.jpeg为了让顾客在家里也能享受到如餐厅用餐一般的体验他们作了一次全新的升级http://5b0988e595225.cdn.sohucs.com/images/20180511/f1183606cf88455a8fa532766580c30c.jpeg升级后整个外卖套装看起来像是复制了餐厅内的黑色圆状碗,可以将其堆叠。http://5b0988e595225.cdn.sohucs.com/images/20180511/d974a1e9160e4f3e9854cc880dedc10f.jpeg外部设置了纸板包装,内里有一个木筷插槽,纸板上部还印有餐厅的外卖菜单。白底红字,搭配着黑色的塑料碗,与餐厅品牌风格相契合。http://5b0988e595225.cdn.sohucs.com/images/20180511/be6e4683b6c54b988be14390249d0235.jpeg而直接将菜单印在外包装上的做法,也节省了许多卖家单独将纸质菜单夹入外卖中,递送给顾客的麻烦。http://5b0988e595225.cdn.sohucs.com/images/20180511/ffd0ad7b7e02483fb0f0009d9dcb7b58.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/82fd1e02a3604999abcf58ecadc74125.jpeg除了餐盒,还重塑外卖袋和果汁瓶的包装。并将餐厅的 logo 以最简明的形式置于其间,赋予了整套外卖产品一个醒目且里外统一的视觉体验。http://5b0988e595225.cdn.sohucs.com/images/20180511/47c5b0bdc00541d8bc8849597770d220.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/df0c666b905242b98e36178c7129335e.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/bf3b315efc804318839ee9a625f0a9a5.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/05678d8ed4a34d0eaaf57082b0687b95.jpeg下面这组设计也是黑白简约风格个性鲜明,还可以DIY餐视君很稀饭2http://5b0988e595225.cdn.sohucs.com/images/20180511/ff410f65762849af92282e551c25a2e9.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/23b5b854b67c4048870870ff1266f740.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/673ccd4474da401485d9e849e0b90453.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/f311ef8ee83c4619b6f782bf691416ad.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/d202f4269047488ba130fb3cc99c7cc6.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/246df495e5e740ebb234917b96cf7cff.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/fd372cec920e407bb5ba296bd0d32f3d.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/db74630ed0a646489c4643aa51946ae5.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/4be887ace0cd45ec8a70c5da9440eccd.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/f9cdb9e994464348aadeb427c88c9c0a.jpeg3http://5b0988e595225.cdn.sohucs.com/images/20180511/f5007d8eb1584ff9b54ceabc9d5e87a7.jpegMonday Rose的这个外卖包装餐点餐具一应俱全有种简约的高级感就是不知道餐具好不好用http://5b0988e595225.cdn.sohucs.com/images/20180511/926b4a5e694f491d89b150f6a3958983.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/c33394f4ed444a4b84c22fb8142a4142.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/9a8dc7d38e3f4815ab77988b40913a9f.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/ba1c90c3134c47d3a98331f5ffa114c5.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/1726b15b80dd4ebaa458f0acc458dcd0.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/2ffb39af0f574c6881de7ad279d5d1c7.jpeg4http://5b0988e595225.cdn.sohucs.com/images/20180511/7cb1c08b895f4f5fa0bdeddd0b71ccc8.jpegA LAREIRA是一个提供加利西亚美食的餐厅,他们希望能到做到食物外带时有型有款,当然,也要很实用。http://5b0988e595225.cdn.sohucs.com/images/20180511/52b2770ef662499e8efdff26d715c389.jpeg整个设计灵感来源于海洋,设计者通过再生材料来代替一次性塑料袋,整个设计简洁干净,只由蓝、棕、绿、白四种颜色组成。http://5b0988e595225.cdn.sohucs.com/images/20180511/77cf7e18d7744fdca522900050a6e434.gif每个外卖盒看起来都是独立的但是又可以进行不同的图像整合http://5b0988e595225.cdn.sohucs.com/images/20180511/766ef38adab449c88fd2ada7bc673c7f.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/2004a7f57d754e8994e8a6039bdb6952.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/e162eea114ca4321a010b9e844d2810b.jpeg还有其他美美哒便当包装设计顺便看下5http://5b0988e595225.cdn.sohucs.com/images/20180511/35f3e318b42847adadee1b287ca2b25b.jpeg6http://5b0988e595225.cdn.sohucs.com/images/20180511/b30afad6f2a94c60a4eeb4abf903b03b.jpeg饮品类1这是“饿了么”设计团队专门为Wheelys咖啡打造咖啡外卖包装。红白的配色以及W字母变形的LOGO十分醒目。http://5b0988e595225.cdn.sohucs.com/images/20180511/33e6e12bfc844a68bfccdfe4852c7e24.jpeg翻盖式的包装盒不仅一目了然而且方便取拿,叠放便利盒子本身翻折形成的底座稳固性高http://5b0988e595225.cdn.sohucs.com/images/20180511/87c2366889334f69acaeee4c86755ad7.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/ff92e2cf8b264855a13f44d93279d19a.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/ae544d04f03647fcb1fe3d02fcc1090f.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/5cf8f72bf4274fb7a6280fed6b1b1752.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/0d911a40d3fb40d2950ce9f11b1a7078.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/a66c8054616b462b8e8e8b4241b10115.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/dedbddc5aff64d99baef49a5b3d33d66.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/1592fbc906954cdc8c1845b30bbfea04.jpegvia:站酷 无饿不设2WAKE UP! 咖啡的包装外形从侧面看就像是躺在地上的字母P,单手就能掌握。http://5b0988e595225.cdn.sohucs.com/images/20180511/66fd83af0c4f4444aa12aa9114cf4df0.jpeg盒子的前半部分可以容纳主食和酸奶盒,后半部分既充当了把手的功能,又能放上一杯咖啡。http://5b0988e595225.cdn.sohucs.com/images/20180511/623ba7f4b723488bbe7026e4a43b3a37.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/d80c9be2c48a450da7612115038b29a9.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/73cf5fd987d2448c9ef5913a22f01f62.jpeg还有很早之前有老铁就说想看汤品的包装呐,在这啦~3Fast & Fresco 是一个速食汤品牌http://5b0988e595225.cdn.sohucs.com/images/20180511/f99887d2efbf4c4d91d7fd95c52c291a.jpeg同样的这是原先的包装使用了杯套用于隔热防烫手http://5b0988e595225.cdn.sohucs.com/images/20180511/0504fcaa692248d3a0c273bb22fad240.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/552d12e9a4b643fd8391c1039c2dc373.gifhttp://5b0988e595225.cdn.sohucs.com/images/20180511/1f145ee03a834d09a0a2c545c7f3cd82.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/94e071b5c0e146c5918cbb313e3d2f5e.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/21008b70c7d84ff59977beacf851864b.jpeg升级之后▼并没有太多地改动包装的形式,只是把之前复杂繁琐的特点介绍精简,将汤写实的俯拍照片放大,占据外包装的绝大面积。http://5b0988e595225.cdn.sohucs.com/images/20180511/e76687fa79f449c1bf1a3058e89dbc85.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/91cd2f05ff4b48e3a97bae1c3e0cec88.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/e8f7df84a38c43838e0ab0f0afbee2d2.jpeg简单直白的外观就像简单的料理自信直观的包装更值得人信赖http://5b0988e595225.cdn.sohucs.com/images/20180511/68f8249ae19f43c29136120a097b3122.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/feb1108173924221baff974690b31656.jpeg最后下面这组有趣的冰淇淋包装餐视君一看就忍不了想买好吗!!http://5b0988e595225.cdn.sohucs.com/images/20180511/1e6efeddc4c641c9ae2c0a4ed6ce32fc.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/96620f1d1e7a47bfa34f70bf40c3510f.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/a7fe9bcc6a3544598aa593733b15bb94.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/37b699cfa16e469dbd0cc2ce4574816f.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/2d835257a78044deabc12a1bfa54729c.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/606bb4792363400b8c6447b2e504f178.jpeg插播一个小彩蛋水果包装还能这样玩哈哈哈真是有意思http://5b0988e595225.cdn.sohucs.com/images/20180511/478e930bc9714ca39183f8e3e46c9721.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/c52bf46df139415988bc2a26d438884a.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180511/e5279e5362894549914a32b91bf7ba34.jpeg看了这么多觉得有那么一丢丢满意的点个赞再走两丢丢满意的话....http://5b0988e595225.cdn.sohucs.com/images/20180511/4dcef3dc4764498a966230f38af7b2f6.jpeg-END-
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