“天猫国际”换新LOGO?
听说“天猫国际”的猫头不安分了这次竟然要当世界玩家呐，就像这样▼http://5b0988e595225.cdn.sohucs.com/images/20180515/b8eb3d91f5ce426fb5b4250ee8dc5a41.gif细心的你肯定发现了天猫国际悄咪咪的加上了个猫头▼http://5b0988e595225.cdn.sohucs.com/images/20180515/ad9fd61e871443e6bbdb1e4adfa0cd6c.jpeg嗯，大大君我知道你们看不清特意贴心的给大家画了下▼http://5b0988e595225.cdn.sohucs.com/images/20180515/5e66fc956b794dbaa5b3aab950c0ddb2.jpeg喏，这个LOGO像不像它头像的剪影版http://5b0988e595225.cdn.sohucs.com/images/20180515/b3991239087b41eda11fa65d65bd2471.jpeg大大君认为新LOGO沿用了原有天猫体系的猫头符号不过在眼睛部分多了一个新的细节识别这样便于衔接品牌基因的延续，又让国际部分更有新鲜感▼http://5b0988e595225.cdn.sohucs.com/images/20180515/ef42888a96a54d6d82ec61a79e708624.jpeg而中间新的细节识别大大君猜测是字母“G”这个最重要的部分是会随着这个新形象的成熟让眼睛这个像“G”字母的符号更加强化从而可以独立成新的视觉锤http://5b0988e595225.cdn.sohucs.com/images/20180515/9ed2edbf31d24c45a3205679daf7b74b.jpeg这就好比妈妈带小孩前面的时候猫头是很重要后期长大了个性化和差异化就成了后期传播的重点就像这样▼http://5b0988e595225.cdn.sohucs.com/images/20180515/a4eb450359624116a227699e02d080ab.jpeg而这个猫头是大大君在最近潮人去迪士尼打卡的“妙趣世界屋”发现的直接就把猫头玩疯了▼http://5b0988e595225.cdn.sohucs.com/images/20180515/e82d098dced74b9183bfe21605504219.jpeg不仅用猫头出了一组宣传海报http://5b0988e595225.cdn.sohucs.com/images/20180515/7058ac1f3f84464e9e79ec0e86798803.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180515/cd6a08309e6a478cb2c89c4a7059aa6c.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180515/ee37a6f69f1047d582403923dffdc68b.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180515/e424ff4480004afeb18366846dcce511.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180515/721b5bd155284326b725a8aafa34af43.jpeg还请了小鲜肉来代言粉粉嫩嫩的猫头鹰你见过吗？▼http://5b0988e595225.cdn.sohucs.com/images/20180515/7f384079d11c41f28d9a4a9ec81423cc.jpeg除此之外还和青年志合作，还联合海淘专业达人打造全新的“世界玩家”内容社区▼http://5b0988e595225.cdn.sohucs.com/images/20180515/86b0bde8a7c74f0faff38689356f7674.gif以颜、娱、宅、食、养五大族群的世界玩家找到属于自己的全球生活乐趣▼玩转世界好味http://5b0988e595225.cdn.sohucs.com/images/20180515/42d1b35591834ca3a98c0a1c4c90086d.jpeg玩转世界美颜http://5b0988e595225.cdn.sohucs.com/images/20180515/e91033c83ab5416180e9f77cd3af4810.jpeg玩转世界宠爱（果然对猫主子是真爱）http://5b0988e595225.cdn.sohucs.com/images/20180515/540e86f695204fbdb02994b9115e2f7b.jpeg玩转世界节奏http://5b0988e595225.cdn.sohucs.com/images/20180515/0ed6a34cb1694cbb9e1e1e798b0b6e97.jpeg玩转世界宅趣http://5b0988e595225.cdn.sohucs.com/images/20180515/6a48f73b7c6e47ec89dffbc195b85171.jpeg玩转世界潮流http://5b0988e595225.cdn.sohucs.com/images/20180515/079d728ecd9d4ea1898d1a7fbbf7b5bf.jpeg玩转世界活力http://5b0988e595225.cdn.sohucs.com/images/20180515/f11b04c5b56d4a8da2b9c36cdb204972.jpeg还约上小姐姐在抖音一起玩到飞起还出了一系列品牌的宣传海报将这个搞怪猫头巧妙融入在里面▼http://5b0988e595225.cdn.sohucs.com/images/20180515/b1465d2bd9ad4af49b5c159bfa061ed4.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180515/072e4811b1844e189e6c690e323f01cd.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180515/e6de371efe8646df81cc63e77e9eb48a.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180515/016bdc547ed94388abdd5452cee858af.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180515/f8521659f6c949efa0e6bc91c0279825.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180515/64b71347c7ed4eceb3f554d7e761caf8.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180515/023c19e73ab349bebd3090ddbbd0b153.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180515/eb0d7a4aea994ee8ba21144b1737b632.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180515/e33083f4724047058cfa932ef343b8bc.jpeg再用本身天猫的IP形象进行强化加深记忆点http://5b0988e595225.cdn.sohucs.com/images/20180515/9d2479bf01dc4f7da1f9f8c067c0829e.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180515/049ef9a3637747249b1c716119736540.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180515/1a1dd6b7e9d241768f64e02a3acc3378.gifhttp://5b0988e595225.cdn.sohucs.com/images/20180515/242283f5a3574129b35d1946a071d12b.gif到这里让大大君我想到去年双十一的时候天猫同样把猫头玩的飞起来了▼http://5b0988e595225.cdn.sohucs.com/images/20180515/55817f15ce9146768519aa0f63fc0807.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180515/85b03db6d0154a328cd0e9438727d63f.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180515/18e98745ddc34df5a80ae75bc860decb.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180515/2f3786205922490f936f2116c322de8c.jpeg
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