2018日本最有价值的50大品牌，丰田集团占四席
http://5b0988e595225.cdn.sohucs.com/images/20180709/2e9254c2869c4c8da99f42634f4a2510.jpeg成立于1996年的Brand Finance是世界领先的独立品牌评估和战略咨询机构，旨在“缩小营销与财务之间的差距”。这家机构以独立、技术可信度、透明度、专业知识而著称，20多年来，Brand Finance每年为全球最大的数千个品牌进行测试，以找出最有价值的品牌。最近，Brand Finance发布了2018日本最有价值的50大品牌。在这份清单上，丰田排在首位，品牌价值49302亿日元；NTT排第二，品牌价值46110亿日元；三菱排在第三位，品牌价值28520亿日元。丰田集团是最大赢家，除了“丰田(Toyota)”排在第一位，其子品牌“雷克萨斯(Lexus) ”、“电装(Denso) ”、“大发(Daihatsu)” 也都上榜。http://5b0988e595225.cdn.sohucs.com/images/20180709/387d4d134d984770bc89147ed179cc3e.jpeg以下是2018日本最有价值的50大品牌的详细清单：排名 - 品牌 - 类别 - 品牌价值1、丰田(Toyota) 汽车 49302亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/90afd3c5a6fd4fd3bfdd4373dd60d3ad.jpg2、日本电报电话公司(NTT Group) 电信 46110亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/d6e55fdbceeb4d6493036b75d80a6024.jpg3、三菱(Mitsubishi Group) 集团 28520亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/087ea373fe3b4b5e91b660600c5e6d63.jpg4、本田(Honda) 汽车 24969亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/5831951d685f47f7b1fc5561e1facffa.jpg5、日产(Nissan) 汽车 21859亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/081ef3e2ee6346ff8400ad1289332d84.jpg6、软银(SoftBank) 电信 21354亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/9a79deff9d71432f8a39cabca8afd4c4.jpg7、au 电信 18756亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/8f7bf3f73bf0467fa0cae3f5b068b2de.jpg8、三菱日联金融集团(MUFG) 银行 16366亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/c412e432b7064818807dd4c265e0c7cb.jpg9、日立(Hitachi Group) 集团 15540亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/6cf71a2c9b43409cbf0a23bdfe0a06c9.jpg10、索尼(Sony) 科技 13544亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/f665c754d1a948219a82d0bf3a83b67f.jpg11、JR 物流 12526亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/0354296f048a41f8b151200189f38b82.jpg12、住友(Sumitomo Group) 贸易 12503亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/2874c2d1531e4d6a8dcd5383ab79ea27.jpg13、佳能(Canon) 科技 11487亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/7013cd1a25c146959bc7cdb3ec496408.jpg14、松下(Panasonic) 科技 10251亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/de18933b5d5e4a259224015bb4b757c5.jpg15、雷克萨斯(Lexus) 汽车 10098亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/4f6c7d30422c4c1ea4b6a598cb38e136.jpg16、三井(Mitsui Group) 贸易 9560亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/4a4cc21ba28d480c88c17d47f8a74385.jpg17、7-11(7-Eleven) 零售 9476亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/ff2094449ce740aab7860804d1512616.jpg18、优衣库(Uniqlo) 服饰 9137亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/5002f4717a17460f915b1fd4614387dd.jpg19、斯巴鲁(Subaru) 汽车 9099亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/e46517ed1f804407b03603a63d7d9aa3.jpg20、任天堂(Nintendo) 科技 8839亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/4fc2a3873b0048ebbde8766992a7e539.jpg21、雅虎(Yahoo! Group) 科技 8173亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/34b9bdde6d2c4aeea0882873abd8caa8.jpg22、日本生命(Nippon Life Insurance) 保险 7929亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/0e796d701e62457897172cd1bd2e6ac3.jpg23、普利司通(Bridgestone) 轮胎 7889亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/ed8a15d5629d4fdb974d3ffa5f3d732d.jpg24、三井住友金融(Sumitomo Mitsui Financial) 银行 7807亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/fe33a271b30c425a9a4cc041256b717e.jpg25、丸红(Marubeni) 贸易 6975亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/ea76b8456d1c4fb8bbc9dabcb5020995.jpg26、Playstation 科技 6703亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/c35699d212254358a3fd088dd7166cfe.jpg27、大和房建(Daiwa House) 工程和建设 6600亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/9095c87e383e4204a11fa7c4645207ea.jpg28、瑞穗金融(Mizuho Financial Group) 银行 6499亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/0d715a95c5f642ceaddfbeb9ae33ce37.jpg29、东芝(Toshiba) 科技 5153亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/ce9a5076458a4c128d6ee392eb8e336e.jpg30、电装(Denso) 汽车零部件 4908亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/5a23d64d7bdb4afdaddd7fb181cd6fc7.jpg31、铃木(Suzuki) 汽车 4819亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/35156e6aa91644f29a4edd6c6c62d078.jpg32、资生堂(Shiseido) 化妆品和个人护理 4755亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/b9179d79d211483dae75f01ff4117816.jpg33、富士通(Fujitsu) 科技 4519亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/c837c2dfc48742bb8b6669075405a5b7.jpg34、五十铃(Isuzu) 汽车 4383亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/d85bf87a4b534c9fba7b8d4c0d9696e2.jpg35、云斯顿(Winston) 烟草 4326亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/22c2e9fb617445d097e02882dfaf1627.jpg36、UQ Communications 电信 4250亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/e96c395c7c7444eeabf44a322d0128ec.jpg37、大金(Daikin) 工程和建设 4188亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/671ceaf7b35a4973a17d03866bbb2ed9.jpg38、大发(Daihatsu) 汽车 4129亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/c513deb2d5164b9db3951a611a4c8828.jpg39、东京电力(TEPCO) 公用事业 4095亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/9aaad07d800f458daf5bc462abdca591.jpg40、夏普(Sharp) 科技 3975亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/529463c5b60549f58b70f4bdf529b279.jpg41、第一生命(Dai-Ichi Life) 保险 3960亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/4cd3f341d3d24e2cb1b40a4aaebaabdf.jpg42、马自达(Mazda) 汽车 3957亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/7754fe952bf047d1a9c0639535393fb1.jpg43、永旺(AEON) 零售 3910亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/2ca7601f62854f4baf2acbcf5de3f571.jpg44、野村(Nomura) 银行 3707亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/2a76fcd04b414c79b1b91f78d21d8068.jpg45、损保日本兴亚(Sompo Japan Nipponkoa) 保险 3601亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/9df5a7c9605c4c64a0e45e2dc6d10abe.jpg46、京瓷(Kyocera) 科技 3365亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/5e24a444c2a04d349b4fcd85654d27cb.gif47、MS&AD 保险 3344亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/7a023b08b43c4cc59c0b79831cc148c8.jpg48、积水住宅(Sekisui House) 工程和建设 3281亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/29d113a6352f47bd84eaa4882e2b9cbd.jpg49、简保生命保险(Japan Post Insurance) 保险 3225亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/e5e706eaa8d840e08d59d828769a8e2e.jpg50、麒麟(Kirin) 啤酒 3140亿日元http://5b0988e595225.cdn.sohucs.com/images/20180708/86775d7f6baa44c09960a30656699fec.jpg
页:
[1]