小米有品的这款茶饮,包装设计比农夫山泉还美?!
说起小米有品大家都知道这是一个精品生活购物平台(啥?你不知道?问度娘去)http://5b0988e595225.cdn.sohucs.com/images/20180810/15c55df3cc0d425e941a932374d2c811.jpeg但如果说他同时也卖茶饮你知道吗?最近,小米有品携手行业巨擘“中茶”推出一款无糖茶饮料包装长这样http://5b0988e595225.cdn.sohucs.com/images/20180810/3b378378f9dd45cd8bcde3621d6a1a9b.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/a185c46cd936425a84e97c725a251e14.jpeg包装采用了时下最流行的插画风以灵动的松鼠、温顺的梅花鹿自由的云雀、睿智的猫头鹰分别代表绿茶、红茶、乌龙茶和茉莉花茶http://5b0988e595225.cdn.sohucs.com/images/20180810/89c12d42ebbb4b2497f4bcd52b8effd3.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/218b4690f19640f7b0f91699558bf64a.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/f13fd34dbc984c12b2dc95892c78efc2.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/b7389d6ef6354e249e5a71ae318ae3df.jpeg无糖茶饮、插画风的包装这不是在叫板无糖茶饮鼻祖东方树叶吗?!http://5b0988e595225.cdn.sohucs.com/images/20180810/6a3f6f67841047358f516637e8be8cf4.jpeg连网友都怀疑:这确定不是东方树叶?http://5b0988e595225.cdn.sohucs.com/images/20180810/bb8b4e2fcec54497addf857ccfb8ff2f.jpeg不管是不是叫板但包装确实是很漂亮与模特的合影更抢眼http://5b0988e595225.cdn.sohucs.com/images/20180810/75638ce4beb34924ada9adda7a056b8b.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/a9c75f4a82984d9c87ae6c0784efb8a4.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/e64733a475b240cbac7f9a5bf9f5d925.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/22cfa056c5624aaabe0e499005c29757.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/9762ac87a0ce4d288168d741d6fa71b3.jpeg其实,这款无糖茶饮并不是小米有品的首款茶产品早在2017年小米有品就创立了“平仄”品牌推出首款茶叶“五味茗茶”系列http://5b0988e595225.cdn.sohucs.com/images/20180810/65c1eda8a20d4b3f96862febe3650259.jpeg初试成功后,马上推出六款袋泡茶包装以简洁性冷淡风为主果然很有小米一贯的风格http://5b0988e595225.cdn.sohucs.com/images/20180810/7b882e7b97da44c0b65ebaa1e6839833.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/f4f0853cda7a4bd7b4fb4ef48ddfe792.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/52fa1bfa851d4da2a79954d22d9ee92e.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/bad74ea5e1934f9687ca999d28c17d33.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/dffd624ed2684323a01dcc9b9850cda7.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/748fed25aa544da6adcdce733deec318.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/bcc2265def964296a3e868d0645502f0.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/cb8561fe41f1411cb81c02e15d222860.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/8afbff4d728e401d84ebde43909dc8dc.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/2067b5f9893b422db95c3726a9412be8.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/7f17f406959249e889305735bbc7963b.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/12b9c61cbe7547948476047696f17659.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/11ef8931ff2245249798bb03de281977.jpeg之后又推出各种口味各种包装风格的茶饮系列↓↓↓西湖龙井茶 包装采用纯铝密封袋及铁罐的双重保护,铁罐外包装以手绘的方式描绘出西湖美景。竟然有动漫般酷酷的感觉。http://5b0988e595225.cdn.sohucs.com/images/20180810/f7f1e60201ef4834ae5f0003d9f481b4.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/01299e5cc4744b65839c3262d5db16b3.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/ca8f7067d085488abb748c4a6681bbd5.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/250b344a1efa4b138aea749f6152d106.jpeg正山小种红茶 正山小种红茶的包装采用大气的红色与米黄色搭配,一身“正气”,果然很“正”!http://5b0988e595225.cdn.sohucs.com/images/20180810/a1aef63c4eb247ab8c456a05e8361e50.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/8241b0f337484669a5b553b3c771e479.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/d4c04c98128f42d9a4c125cd13848a52.jpeg平仄花草茶 这款花草茶同样采用插画的形式,但风格却有所不同。http://5b0988e595225.cdn.sohucs.com/images/20180810/a07ec24daa9b41f7ad1a9275a592cbac.jpeg作为一款主要针对女性用户的花草茶,包装以不同性格不同装扮的女性为主角,搭配相应的口味水果作出的一系列插画。http://5b0988e595225.cdn.sohucs.com/images/20180810/e16442c839c54280b2df37bec0940060.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/11674678f01948b194a4183303339e47.jpeg平仄绿 这一款绿茶在包装上采用非常嫩绿的鹅黄色为主色调,视觉效果非常清新自然。http://5b0988e595225.cdn.sohucs.com/images/20180810/7763564f9495412b9aaa12a3d198409c.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/864b89eab7e14e8695a6d5c302b1ebb0.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/664e01f8a14e48b798d335a12e1b4e6c.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/2872e36705d44c70ba1296c04d889e0e.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180810/68308cdb748b4eb5929a0fc4a544bbc5.jpeg大大君评语:农夫山泉的多系列茶饮已经证实,年轻群体在对于茶品的选择上更加追求个性化,除了对茶的味道有独特的认知外,对包装设计也有很严苛的要求。时尚靓丽、有趣味的包装更符合年轻人的口味。而插画风的包装不仅视觉上艳丽夺目,在形式上也很容易玩出新意,成为时下最热门的包装趋势。
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