百雀羚87周年礼盒,包装设计得太好玩了!
今年是百雀羚的87周年在前段时间百雀羚分别与周杰伦、坤音 ONER 合作推出了两款明星纪念礼盒明星礼盒有很多但这两款又有什么不同呢?先来看看周杰伦这款http://5b0988e595225.cdn.sohucs.com/images/20180829/cd7cf82bdf1248619358950930b336f5.jpeg包装整体颜色为深蓝色打开礼盒正面采用剪影的设计,层层叠加中间是周杰伦的画像http://5b0988e595225.cdn.sohucs.com/images/20180829/c4a44c3402a5418c9bac5459435ac4be.jpeg平面图看着没什么感觉?那就来个视频感受一下包装从周杰伦的成长过程和历程精心挑选了关键故事作为礼盒内暗藏的时间能量点故事从这颗百雀羚的时间能量因子开始能量因子结合种子和能量的造型穿行于整个故事http://5b0988e595225.cdn.sohucs.com/images/20180829/1b95c794e7df498eba851f99dacc30c7.gif旋转的音符是周杰伦吃着10天泡面50首歌的时光http://5b0988e595225.cdn.sohucs.com/images/20180829/e3960d5ea0f64eb192974733a618d871.gif红色卫衣的音乐少年刚出道时青涩的模样http://5b0988e595225.cdn.sohucs.com/images/20180829/a9d322a0efc344bfb30df936f8b5cee9.gif第一张专辑http://5b0988e595225.cdn.sohucs.com/images/20180829/67d402be538a4baaa565e59052217996.gif牛仔很忙http://5b0988e595225.cdn.sohucs.com/images/20180829/b5192bbcba2d4ae5b4604abc0b9ed67f.gif周杰伦星球,编号257248http://5b0988e595225.cdn.sohucs.com/images/20180829/b72aeb1cd4b8444e99f39454e46a6c9d.gif时间穿梭间,能量越来越闪耀http://5b0988e595225.cdn.sohucs.com/images/20180829/0207312d42794d7faa4f23f3c2f5de70.gif以时间的能量表达百雀羚87周年坚守初心不变http://5b0988e595225.cdn.sohucs.com/images/20180829/cde900742aea43f992ce55eddfb36d97.gif而这些故事就是隐藏在礼盒中的能量梗随礼盒附带的还有线索卡片通过卡片找出能量梗证明你是哪个级别的粉丝http://5b0988e595225.cdn.sohucs.com/images/20180829/ddf57e71ebb64b84b799076c763e1654.jpeg除了包装好玩同时还在线上发起#有一种能量叫周杰伦#的话题互动吸引各路粉丝群加入找梗挑战http://5b0988e595225.cdn.sohucs.com/images/20180829/2e3b9c367e2e42479a22ccb9cddf8372.jpeg除了周杰伦款坤音四子的时光能量盒也采用同样的包装方式颜色则是更清新的湖蓝色http://5b0988e595225.cdn.sohucs.com/images/20180829/1ceb5dad895647e38030122f4b3d7350.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180829/544f129ddcd04e9bab66d5172fa35b65.jpeg以及一系列海报http://5b0988e595225.cdn.sohucs.com/images/20180829/679c4cd1920849f5b0521cbb48313869.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180829/e5615b6ee47d49f185165933ef4bab09.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180829/b931d4f45e374e3983023a00f46b7d53.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180829/9d091ec86e2d4053910737139e210c4a.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180829/6bafc6613bcc43f6a41ef26dc94ee758.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180829/8388b5f5db5f40cfb8bc8b632ff42f65.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180829/68bc043beab84f9ab27c78e8f208d023.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180829/570bd8fac4754c339591258f3a070823.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180829/2457b2a78aa64928b8819223245032a5.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180829/6b993f200aae42d386d6fec2507e2ab7.jpeg明星礼盒不少见但像这款礼盒的玩法还是挺少见的利用粉丝的好胜心理在包装置入找茬的游戏而且有大流量明星加持自然自带传播体质
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