腾讯视频品牌LOGO换新
最近腾讯视频的品牌VI设计以及LOGO设计细节被曝光今天大大君就给大家分享一下~▼你是否也有一个梦想?拥有哆啦A梦的任意门可以穿梭时空打开门就是要想去往的地方你是否苦于每天生活的枯燥?想要找到一个地方那里可以尽享美好时光,获得快乐这里有一个任意门可以带你穿梭,去探索美好时光。腾讯视频简介品牌:腾讯视频属性:中国领先的在线视频媒体平台背景介绍:腾讯视频提出“不负好时光”的品牌精神,向用户传达“把每个平凡的日常变成美好时光”的品牌理念,希望将精彩与感悟化解为一段段碎片化又真切自然的好时光,让用户体味到生活的美好与充实。腾讯视频携手JAN,希望在视觉上将品牌理念更好的传达,激发用户的情感共鸣。工作内容:-品牌VI系统升级设计-品牌符号-品牌广告版式设计-品牌出品开关版动画腾讯视频品牌思考对腾讯视频的品牌价值和产品价值进行了重塑,重新定义美好时光。http://5b0988e595225.cdn.sohucs.com/images/20180916/d55f535c448a49d6bfac3ee063a4e956.jpeg当扁平化、简化识别成为行业趋势,腾讯视频怎样才能脱颖而出?由此为腾讯制定升级的目标:http://5b0988e595225.cdn.sohucs.com/images/20180916/563cf2c28e4645a3ab6c5de0d869c465.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180916/9d9de0108d834e51b99505474914f932.jpeg为了实现让腾讯视频脱颖而出的目标,我们要做三件事:延续、提炼与传递。http://5b0988e595225.cdn.sohucs.com/images/20180916/8d22a38e35cb493994cbd805da3a88bf.jpeg打开任意门,带你进入美好时光。品牌视觉呈现http://5b0988e595225.cdn.sohucs.com/images/20180916/bc2e496718bf4dbc9e5ee75658959f75.jpeg(辅助图形提取)http://5b0988e595225.cdn.sohucs.com/images/20180916/f391746233a841159ee39d1bfe2e1e4c.jpeg(辅助图形规范)http://5b0988e595225.cdn.sohucs.com/images/20180916/1fcffb940d50450f9ac8a851549336b6.gif(品牌色)http://5b0988e595225.cdn.sohucs.com/images/20180916/e5a6413321514384b19bfa6116d588ee.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180916/fee8e190104b473ebf0b38569f257e00.jpeg(辅助图形形式)辅助图形延展应用http://5b0988e595225.cdn.sohucs.com/images/20180916/f2e5cb9758e04e548ba6c134ec2a7725.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180916/f6b2d9f5c88543e4ab0d525359c7f40a.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180916/b70dd3877f364b46923d7527b924df02.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180916/90fc3ee8be02408bb53b3d2161e987fc.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180916/88dde9fe36b549de87eb11dcf7c5cdd1.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180916/3a550f7c24c447949a865f82903da7c4.jpeg品牌Formathttp://5b0988e595225.cdn.sohucs.com/images/20180916/ca735420d7ce4683b1486f2088e7c6e7.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180916/2f5e54cc3f994c02afa815975ae37adf.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180916/f7ce4b8a13d44671a1b8db71e454d55c.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180916/bbedf57bdf804ac58c687a9581ca9e9e.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180916/208026ae640d469cb40a461e533b3988.jpeg(海报)http://5b0988e595225.cdn.sohucs.com/images/20180916/c546a1a906294ee99a3a2c87fe34ea02.jpeg(Format应用落地展示)http://5b0988e595225.cdn.sohucs.com/images/20180916/4cae7137df914627b1e6b5f841c5195c.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180916/4d4e9e40a7174a2fb7ed3c65f1483c60.jpeg(客户端应用)http://5b0988e595225.cdn.sohucs.com/images/20180916/dfbf043929ef4346847a9030b8379cbd.jpeg(出品及VIP标签)(开关版动画)(微信推送应用)http://5b0988e595225.cdn.sohucs.com/images/20180916/c105fb745f0a48e2bbcbd8a248fd03bd.gif
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