名称应包含中文名和英文名。中文名不得超过5个汉字，英文名长度不超过50个字母（含空格）；
CN name and EN should be all included. Characters of CN cannot be more than 5 and letter counts of EN cannot be more than 50 (includingspaces);
此次征名面向所有克诺尔苏州在职员工。报名可以以个人或团体为单位，每单位限报一对中英文名称；
This activity is available for all KBSZ employees; you can take part inby unit of individual or team, and every unit can only submit one CN and one EN.
名称需围绕以下三个主题中至少一个进行构思：“克诺尔价值观”、“中华民族传统美德与德国严谨特质的融合”与“克诺尔苏州发展的历史与未来”；
Name work should focus on at least one of these three themes: 1. KB Group Values; 2. Fusionof Chinese traditional virtues and Germany rigorous quality; 3. Developmenthistory and future of KBSZ.
命名的理由将成为评判的重要依据。所以理由应尽可能契合主题，且详实合理；
The reason of your name work will be a very important judge foundation.Please make it be suitablefor themes, reasonable and abundant.
中英名称应相互关联。在一定程度上互为解释，同时可通过语言文化表现不同新意。
CN and EN should be interrelated and could explain each other to acertain extent. Additional meanings expressed through different language cultures are alsopreferred.