雀巢旗下糖果品牌宝路POLO更新品牌形象

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设计前                                                                                      设计后

POLO宝路创立于1948年，是一个雀巢旗下在英国销售的薄荷糖品牌。在没有任何知名度的情况下每天约100万人吃宝路糖，每天销售38000000个马球薄荷糖。近期，polo宝路将开始推出新包装，由英国 Taxi Studio 设计。

Introduced to market in 1948, Polo is a brand of mints sold in the UK by Nestlé. Weirdly enough there is no official website or social media account for the product despite that “38 million Polo mints are produced every day and around 100 million are chewed, sucked and swallowed every week”, according to this Independent story. The mints were originally produced by Rowntree’s who first produced Life Savers under a license from the Mint Products Company, until it was revoked in 1947 — which has led to many comparisons and battles over which mint gets to claim it’s the “mint with the hole”, a slogan both mints have used in different variations. This month, Polo will begin rolling out new packaging, designed by Bristol, UK-based Taxi Studio who got the job from Nestlé after a three-way pitch.