80000元 深圳·观澜文化小镇邀你设计LOGO 11，25

方舟

观澜文化小镇 LOGO设计
全球征集令
Global idea collection order  
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全球最佳高尔夫旅游休闲胜地
国家文化（美术）产业示范基地
全球最大的版画交易基地
国内外知名的红木产业聚集地和原材料集散地
深圳地区目前唯一完整保留下来的古代墟市街区
深圳的 “文化之乡”、“华侨之乡”
保存完好的客家古建筑群艺术家部落
以上所有竟都属于这个艺术气息满满的小镇
——观澜文化小镇！
The world’s best Golf Tourism Resort
National Cultural (Fine Arts) Industry Demonstration Base
The world’s largest prints trade base
The famous domestic and international mahogany industry gathering place and raw material distribution center
The only ancient Xu market blocks being preserved completely in Shenzhen
“Cultural Town” and “Overseas Chinese Town” in Shenzhen
The artist tribe in Hakka ancient architectural complex being preserved completely
All the above relics belong to the town full of artistic atmosphere
——Guanlan Culture Town!
敲黑板划重点！小镇要征集LOGO啦！
LOGO collection for the town begins!

就在刚刚，广东省发改委公示了省第二批特色小镇培育库名单，观澜文化小镇成功入选！
为突出特色，提升知名度，扩大影响力，急需独具特色的LOGO进行品牌塑造，以展现小镇的城市风貌，树立人文形象，成为小镇闪亮的名片！
Just now, the Guangdong Provincial Development and Reform Commission publicized the list of the towns that prepared to be chosen as the second batch of Characteristic-town in Guangdong Province, and Guanlan Cultural Town was successfully selected!
To highlight the features of the town, enhance its reputation and expand its influence in the adjacent areas, the characterized LOGO for the brand is urgently required which must display the urban profile of the town, as well as its humanistic images being manifested. Finally, what has been designed for the brand must be a bright business card for Guanlan Culture Town!
奖项设置Awards
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一等奖
1名，奖金：人民币80000元

入围奖
4名，奖金：人民币5000元

First-class
One candidate,Bonus: RMB 80000

Finalist
Four candidates,Bonus: RMB 5000
截止时间Deadline
▼
2018年11月25日
November 25, 2018
项目全称 Full name of the project
观澜文化小镇
Guanlan Culture Town
征集对象 Objects from which the ideas are collected
面向全球设计师、设计团队和社会公众
Designers all over the world, design teams and public

主办机构 Organizer
深圳市龙华区观澜文化小镇建设领导小组办公室
Office of Leading Group for the Construction of Guanlan Culture Town, Longhua District, Shenzhen

协办机构 Assistant
深圳市平面设计协会
Shenzhen Graphic Design Association

支持机构 Supporting Organizations
清华大学美术学院视觉传达设计系
Visual Communication Design Department of THU
中国美术学院设计艺术学院
School of Design, CAA
广州美术学院视觉艺术设计学院
School of Visual Arts Design, GAFA
四川美院设计艺术设计学院
School of Design Art, SCFAI
澳门科技大学人文艺术学院
Faculty of Humanities and Arts, MUST
深圳大学艺术设计学院
College of Design Shenzhen University
深圳职业技术学院艺术设计学院
School of Design Art, Shenzhen Polytechnic

支持媒体 Media support
深圳商报
Shenzhen Economic Daily
读创
Duchuang
古田路9号
www.gtn9.com
Design 360
陆俊毅_设计现场
Lu Junyi_Design Live

作品提交方式及要求
1、所有提交作品需包含完整中英文名称“观澜文化小镇 Guanlan Culture Town”与logo的基本组合方式，并做到图文并茂、和谐融通，有充足的形象表现力和艺术感染力。

2、所有作品需提交PDF格式电子文件，或精度为300dpi的JPG格式图片文件，白底，提交作品尺寸为 210mmX210mm，连同按要求填写的《参赛承诺函》下载链接：
( https://pan.baidu.com/s/1JnDIt8TSgX8Fy5N9vLFfVQ   提取码：7r70)
以电子邮件方式一并寄至组委会官方邮箱：
szguanlan_lg@163.com。

3、所有作品提交时需在同一封电子邮件中，以文本形式并按以下顺序，列明：应征者姓名、所属机构、所在地区、联系方式(电话、手机号码、电子邮箱)，创意说明。

4、所有提交作品必须为提交者的原创作品，并对其应征作品的版权与著作权承担完整法律责任，评审委员会对涉嫌抄袭的作品有权不予采纳。

Ways for work submission and relevant requirements
1.The work being submitted mustcontain the complete English and Chinese names “观澜文化小镇 Guanlan Culture Town” and the basic combinations of logo being designed. Moreover, the work must be presented with words and pictures, compatible in combination and smooth in meaning conveying,full of image expressive power and artistic appeal.
2. All the works being provided must be in PDF electronic forms or JPG picture form with  300dpi in accuracy, white background, 210mmX210mm in dimension. At the same time, “Letter of Commitmentfor Participants” Link:
(https://pan.baidu.com/s/1JnDIt8TSgX8Fy5N9vLFfVQ ,Key:7r70)
which has been filled according to the requirements must be sent to the official email of the organizing committee:
szguanlan_lg@163.com.
3. All the information of the work or the designers must be sent in one email which shall be listed in text form by the following order: name of the candidate, the affiliated institute, the address, contact information (tel, mobile, email) and the explanation of the creation.
4. All the work being submitted must be originally created by the submitter who bears the complete legal liabilities for the copyright of the work. All the work being suspected for plagiarism will be denied by the the panel of judges.

评审时间 Time for review
2018年11月25日-12月10日
Nov 25, 2018 - Dec 10, 2018
评审委员会组成 Panel of judges
5位专业评委 + 2位小镇办代表
5 professional judges+2 representatives of the town——
王绍强 Wang Shaoqiang
广东美术馆 馆长
广东省美术家协会 副主席
广州美术学院 教授
Curator of Guangdong Museum of Fine Arts
Vice chairman of Guangdong Artists Association
Professor of GAFA——
马泉 Ma Quan
清华大学美术学院视觉传达设计系 教授/博士生导师
澳门科技大学人文艺术学院 副院长/教授
亚洲设计联盟（ACDA） 副主席
清华大学经济管理学院（EMBA） 课程教授
Professor/ doctoral supervisor of Visual Communication Design Department, Academy of Arts & Design,THU
Deputy Dean/professor of Faculty of Humanities and Arts, MUST
FHA Vice president of ACDA
Lecture professor of EMBA, THU
——
李永铨 Li Yongquan
国际设计师联盟（AGI）会员
香港李永铨设计公司 创始人
Member of AGI
Founder of Tommy Li Design Workshop
——

许礼贤 Xu Lixian
深圳市平面设计协会（SGDA）主席
纽约艺术指导俱乐部（ADC）会员
广州美术学院 客座教授
President of SGDA
Member of ADC
Invited professor of GAFA
——

张昊 Zhang Hao
深圳市平面设计协会（SGDA） 秘书长
纽约艺术指导俱乐部（ADC）会员
粤港澳大湾区设计展 联合策展人
Secretary General of SGDA
Member of ADC
Joint planner of Guangdong, Hong Kong and Macao Bay Area Design Exhibition

各位设计大咖赶紧动动指头
赋予这个文化小镇一个清奇的形象吧！
Masters of design,just move your fingers
To provide the town with a quaint and attractive image!

本征稿启事解释权归观澜文化小镇logo征集组委会
The right to explain the idea collection order belongs to
Idea Collection Organizing Committee

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有意参加征集活动者
请详细阅读参赛要求
直接将作品提交至组委会邮箱即可
The ones who design to participate in the activity
Please read the detailed requirements carefully
And directly submit your work to the email of the Organizing Committee

邮箱地址 Email
szguanlan_lg@163.com

咨询电话 Tel
+86-755-8860 6391
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了解更多观澜历史文化资源，请打开链接
For more resources of Guanlan history and culture, please click the link
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观澜这十个地方，你去过几个？
从A到Z，写给观澜的26封情书…
About SGDA
深圳市平面设计协会
SGDA｜活跃于全球的视觉设计组织，观念开放的学术研究者及专业实践者。通过学术研究、竞赛与产业规划，促进设计与社会的相互融合，推动专业发展和社会进步。