法国Echo智能手机品牌设计

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Echo是最新的法国智能手机制造商。该品牌所属的ModeLabs，在手机市场的一个历史性的分销商，其中有一系列的入门级手机，在它坐落在法国处于领先地位的片段。四种智能手机，在2016年6月推出的新系列，专注于入门级和中端产品，专注于实用主义定位：提供定性的智能手机和智能的设计，没有多余的装饰;日常生活中的盟友。不可同日而语的范围内挤满了有用的技术。

有人问我们是无与伦比的品牌定位，视觉形象和品牌实质性的工作，以促进这一大胆的推出。在与球队，我们已调整了项目的基础，实现中央结论：品牌必须与简单，诚实和力量提出自己。它必须走出低价代码。同时使他们对所有人开放，必须不打折扣地反映质量标准。它神秘面纱的质量工艺对象的占有。

品牌兄弟设计公司帮助品牌找到自己的位置已经拥挤的市场。该工作室创造了品牌定位和形象标志，所有可视标准，包装设计，网站（设计和开发）和音像制品的艺术指导。该标志是这个新的承诺的支柱：这种原始的户型设计讲述了回声和共鸣，并打开无边界，关于品牌的整个宇宙部署一个创造性的领土。

Echo is the newest of the french smartphone makers. The brand belongs to Modelabs, a historic distributor in the phone market, which had a range of entry-level phones, a segment in which it enjoys a leading position in France. The new range of four smartphones, launched in June 2016, concentrates on entry-level and midrange products, with a positioning focused on pragmatism : to offer qualitative smartphones and smart design, with no frills; an ally of everyday life. A range of devises jam-packed with useful technology.

We were asked to facilitate this bold launch by bringing a substantive work on the brand positioning, visual identity and branding. In connection with the team, we have overhauled the project's foundations to achieve central conclusions : the brand must present itself with simplicity, honesty and strength. It must get out of low-cost codes. It must reflect uncompromised quality standards while making them accessible to all. It demystifies the possession of quality technological objects.

Brand Brothers has helped the brand to find its place an already crowded market. The studio has created the brand positioning and visual identity, all visual standards, the packaging design, the website (design and development) and the artistic direction of visual products. The logo is the backbone of this new promise : this original type design tells the echo and resonance, and opens a creative territory without boundaries that deploys on the whole universe of the brand.

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