Play City游乐园品牌设计

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Not having started the Play City branding from its fundamental start, but having a task to redesign it, we overcame a great challenge to do it, wherein not deviating its base.
Play City redesign includes a concentrations of several services, wherein, thematically, not linked but acting in accordance with each other in one concept.
There was a necessity of giving a new spirit, that would fully express the atmosphere of the entertainment world.

Each service was determined with a bright color spectrum exactly specific for it.
The services concentrated in the Play City redesign are carting, bowling, mini golf, game zone, paint ball, 7D cinema, fast food and others.
The point of reference for this was the visualization of these services in the isometric space.
The doodles created the dynamics to express the emotions and the action people receive in the city of games.

Process
The isometric shapes of the icons arose an idea to divide the backgrounds into two colors under the same isometric degree.
A rounded font with two writings which shapes recall to the icons in the isometric space, was chosen for the Play City brand.
The rounded font writings recall to the icons in the isometric space with their shapes.